Case Study Overview
Superstars going head to head on fighting games and racking up 7 million viewers. World leading entertainment brand WWE trusted us to deliver their very first live esports show. We took the superstars, kept them in character, but had them playing real competitive games against each other on Marvel vs Capcom and Mortal Kombat. Applying traditional player entrances, surprise appearances and the smack talk WWE is known for, alongside the world’s best esports pros and amazing fighting games, enabled us to bridge two pop culture communities, delighting wrestling and gaming fans alike.
Our impressive multi camera live show racked up 96% positive sentiment on WWE.com and 94% across IGN. The first show alone racked up seven million viewers and over 70 million social hits.
