Case Study Overview
ADVNCR developed a multi-year campaign by creating a new brand, Snapdragon XP. First step, we created a landing page for all things Snapdragon Gaming, Snapdragonxp.com. This hub contained links to streams, series content, giveaways, and Snapdragon news and upcoming events. The second step was creating a content engine – a program also called Snapdragon XP. This program pinned top mobile gamers competing head to head in popular mobile games using and showcasing Snapdragon devices from brands like Samsung and ASUS. Each episode ended with a CTA, directing viewers back to the hub for potential giveaways and additional content. This also served as a way for Snapdragon to recruit more folks to sign up to their insider program.
The second wave of Snapdragon XP content involved popular streamers hosting live-streams, using Snapdragon powered devices from ASUS and Samsung and playing partner mobile game titles. These streams had branded overlays as well as scripted CTA’s directing viewers back to the hub to sign up for the insider program for a chance to win these devices as well as other Snapdragon prizes.
Finally, Snapdragon tasked ADVNCR to create a series of B2B videos for their social pages. These videos served as a way to discuss how Snapdragon can help game developer and device partners.
