IGN WWE Showdown

The brief

To authentically bridge the worlds of WWE and video games.  

The approach

Building on the fundamentals of what makes WWE so compelling and merging it with the high-octane action of fighting games. To empower both communities to participate in a series of unmissable entertainment. 

The execution

Showdown is an exciting mix of huge personalities, smack talk and an action-packed format, truly capturing the electricity between rivals. Using AAA gaming titles such as Marvel vs Capcom and Mortal Kombat, we devised a robust multi-camera broadcast which perfectly balanced gameplay and personality. WWE’s Xavier Woods and Kofi Kingston fought alongside fighting game champion SonicFox to bridge the two pop culture communities, resulting in record-high positive sentiment and a captivating annual event. 

3

98%

 7,026,000

championships

positive sentiment

views worldwide 

More work

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