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IGN WWE Showdown

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The brief

To authentically bridge the worlds of WWE and video games.  

The approach

Building on the fundamentals of what makes WWE so compelling and merging it with the high-octane action of fighting games. To empower both communities to participate in a series of unmissable entertainment. 

The execution

Showdown is an exciting mix of huge personalities, smack talk and an action-packed format, truly capturing the electricity between rivals. Using AAA gaming titles such as Marvel vs Capcom and Mortal Kombat, we devised a robust multi-camera broadcast which perfectly balanced gameplay and personality. WWE’s Xavier Woods and Kofi Kingston fought alongside fighting game champion SonicFox to bridge the two pop culture communities, resulting in record-high positive sentiment and a captivating annual event. 





positive sentiment

views worldwide 

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