Case Study Overview
AT&T wanted to sponsor a class of up and coming streamers in 2021 – 2024. The goal of the streams would be to help guide and coach new creators with what it takes to become a successful full-time streamer on Twitch. Twitch & AT&T would provide channel raids, gift giveaways, and help with private coaching sessions.
ADVNCR created the run of show, commercials, and process for what would be a successful 4-year run of AT&T’s popular Twitch series. From top to bottom, we built quarterly selection livestreams for new twitch hopefuls, plus custom Mentor streams with big-name Twitch talent to help guide the creators. Each season would culminate with one of the emerging streamers getting their very own :30 spot to highlight their creative and how AT&T has helped them build their way to a full-time Twitch streamer. The program featured popular twitch talent to mentor each class including; Jericho, Botez Sisters, Ayden, QTCinderella, lilsimsie, SypherPK, LuluLuvely, ExtraEmily, Maya, and TeePee. The “Class of” program helped propel the careers of Slayaes, Ambush, Cheebs, Joshecki, pipluptiny, kayceeedilla, Triciaisabirdy, Samwitch, and Maddynf.
- Over 44 Million Minutes Watched
- 20 Million Views
- 120,000+ Chat Messages
